Community members packed into the community room of the South Metropolitan Planning Council at the Villager Mall in the heart of Madison's south side March 19 for the official release of the Visit South Madison Project.
The event was hosted by Dan Guerra, CEO of Argus Ventures, LLC, who helped develop the Visit South Madison Project in partnership with the South Metropolitan Planning Council and with the support of the South Metropolitan Businesses Association.
Guerra stated that the project goals of the Visit South Madison Project were to:
• Promote business and events located in South Madison
• Use the map as a tool to change the perception of economic health of South Madison
• Provide economic development assistance to new and developing businesses in South Madison.
“For over 30 years there has been a flight of capital and jobs and people leaving from South Madison and really over the last 5-7 years we've seen leadership change here and people taking more active roles and South Madison is having a comeback,” Guerra said. “Businesses are growing here and we saw the City [of Madison] take an interest when they decided to acquire the Villager. We thought to ourselves: How can we better market south Madison?”
The event was a chance to unveil the new Visit South Madison Project maps, which were handed out to eventgoers. The maps were very professionally done with one side of it is used for the map and directory and the other side reserved for map advertisers.
Guerra gave special thanks to Madison Gas & Electric and their community services manager, Bob Stoff. He also thanked the South Madison medical community which includes Meriter Hospital, St. Mary's Hospital, and UW Health. “Without all of these people and agencies, this never could have happened.... so thank you very much,” Guerra said.
The South Madison Map Project is an opportunity to develop a tremendous amount of relationships with people who are directly invested in the economic health of south Madison.
Guerra said that people have varying opinions of where south Madison borders exactly, but the South Madison Map Project decided on a geographic area that runs from Regent Street to the Beltline Highway, and from Seminole Hwy to Bridge Road.
The Visit South Madison web site has a current directory of local businesses, local news, information, and history, and is a tool to bring businesses to South Madison. “The web site is a really great way to highlight all of these great south side businesses,” Guerra said. “With all of the economic development and changes going on in South Madison, we wanted to have the flexibility to always have accurate information and the web site will do just that.”
For more information on the Visit South Madison Project , visit www.visitsouthmadison.com.
If you have questions about the Visit South Madison Project, feel free to call (608) 515-8383 or to e-mail firstname.lastname@example.org